January 7, by Kasia Mikoluk Business strategy defines the approach, tactics and strategic plan adopted by a business to attract customers and achieve its business goals. It is a very broad term that encapsulates everything a business does to make money. From partnering with other firms and attracting top talent to acquiring new technology all comes under the gamut of business strategy.
This information helps you determine how much financing your business needs and helps outsiders determine whether lending you money or investing in your business is a wise use of their funds. You'll probably also want to note any personal seed capital your business has, or will have.
Financiers want and often require entrepreneurs to put their own funds in the venture, and the greater the portion you commit relative to your net worththe better.
You must also determine which type of financing would be most suitable for your business. Banks offer several types of loans to businesses that do not present too much risk.
Do you need a short-term working capital loan to increase your inventory? Do you want a transaction loan, with which you receive all the money at once, or a line of credit that lets you draw on funds as you need them? Do you need an intermediate-term loan to purchase larger assets such as real estate or equipment?
Or are you a high-risk business that needs to jump through the extra hoops required to secure a government-backed Small Business Administration loan? Structuring Your Financial Plan Begin your financial plan with information on where your firm stands financially at the end of the most recent quarter what its financial situation has looked like historically.
Then lay out your goals with financial projections for the next three to five years, depending on what lenders or investors have asked for. These are called "pro forma" statements, and they are based on your assumptions about how your business will perform.
Your one-year projections should be broken down by month, while your more distant projections can be broken down by year. If your business plan is for the expansion of an existing business, your statements will be based on your business's existing financial data. If your business is new, your statements will be speculative, but you can make them realistic by basing them on the published financial statements of existing businesses similar to yours.
Three Key Financial Statements Your financial plan should include three key financial statements: Let's look at what each statement is and why you need it. Lenders and investors want to know what kind of numbers your company is working with and whether your company is profitable or expects to be soon.
Balance Sheet The Balance Sheet shows your company's assets and liabilities. It's called a balance sheet because the assets must perfectly balance the liabilities. Within each category are numerous subcategories.
For example, your assets will include cash, accounts receivable, inventory and equipment. Your liabilities will include accounts payable, wages and salaries, taxes, rent and utilities, and loan balances.
The Balance Sheetis important because it shows the company's financial position at a specific point in time, and it compares what you own to what you owe. Topics you'll need to examine to predict cash flow include sales forecasts, cash receipts vs.
How much will these expenses be, and how often will you need to pay them? Will you have trade credit, and how long will you have to pay your suppliers? Cash flow statements not only show potential investors that you know what you're doing, they also help you to make sure your business model is financially viable and to establish goals that you want to achieve.
Your financial statements should show both a long- and short-term vision for your business. In business plans, three-year and five-year projections are considered long term, and your plan will be expected to cover at least three years.
Your projections should be neither overly optimistic best-case scenarios, nor overly cautious worst-case scenarios, but realistic in-between projections that you can support.
Lenders may want your statements presented in a certain way, so ask before you draw them up. A bank, for example, may want to see monthly projections for the first year, quarterly projections for the second year and annual projections for the third year.
In addition to financial statements for your company, if you are a new business, you may need to provide personal financial statements for each owner. Whatever their form, financial statements must be complete, accurate and thorough.
Each number on your spreadsheets must mean something. Don't estimate payrollfor instance; determine what it will actually be. Your income statement must reconcile to your cash flow statement, which reconciles to your balance sheet. Your balance sheet must balance at the end of every period.
You must have supporting schedules e. To learn more about what investors will be looking for, see Reading The Balance Sheet Use realistic projections. In estimating the growth of your business, you will make certain assumptions, which should be based on thorough industry research combined with a strategy for how you'll compete.
Also, analyze how quickly you'll achieve positive cash flow. Investors vary in their standards, but most like to see positive cash flow within the first year of operation, particularly if this if your first venture.
In order for your projections to be accurate, you must know your business.Commercialisation is the process of introducing a new product or service into the market.
It means making a concept or idea into a real business opportunity. For example, a person has a new business idea for a new tool to help tradies. Business Plan Template This business plan template is a great tool for your startup to customize to reflect your strong qualifications, experienced team, and marketable business idea.
SAMPLE BUSINESS CONTINUITY PLAN PREFACE The purpose of this plan is to define the recovery process developed to restore [your compnay]’s critical business functions.
The plan components detail [your compnay]’s procedures for responding to an emergency situation, which affects [your. A simple way to test your companys strategic alignment business articles with companies best marketing plans pictureurce. Strategic plansourcein forgot username plans online txdot house exchange plansee shop floor onlineplansee planswift reviews ultipro.
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